
Advertising
Personal referrals can help at this level to get the first customers. "Word of mouth" can carry your business further and also help to cut down on marketing expenses.
Business Referral Program: I already mentioned the "word of mouth" advertising. Pay customers if they refer new customers to you. Example: "Affordable house cleaning services. Car advertising can be very effective if you follow some basic rules. Then talk to local print shops for pricing. How to distribute the flyers? Pre-printed door hangers are pretty much an extension of hanging flyers at front doors. Scan the Internet for best pricing or talk to local print shops.
Business Cards: Business cards can be a very effective marketing tool. Always carry business cards with you and use them frequently to market your business. Keep in mind - it is a little more cumbersome reaching a large group of people with business cards compared to using flyers.
More and more people search for service providers online. Purchase an online listing in your local yellow pages. The Yellow Pages are still a great way of advertising your business.
The House Cleaning Business Startup Manual - Part III
Browse the business section of any bookstore, and an avalanche of titles promising a vast array of keys, secrets, and formulas to running a successful small business threatens to overwhelm you. Increasing your business income is no exception. Find more customers
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Make your current customers work for you
No marketing technique is as effective as word-of-mouth advertising. Ask for and use testimonials-where satisfied customers say nice things about your business, and referrals-where satisfied customers provide you with information about prospective clients who might benefit from what you offer.
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